Jeslin Bay is the Group CEO of BlackStorm Consulting, a leading business consultancy firm specialising in corporate strategy and market entry across Southeast Asia. With a robust background in project management and strategic planning, Jeslin excels in leading cross-functional teams to deliver innovative solutions that drive organisational success. She holds a degree in Business Administration from the National University of Singapore and has a proven track record of managing complex projects from inception to completion.

Jeslin is also actively involved in mentoring emerging entrepreneurs through various startup programs, helping them navigate the complexities of business development. Blending her extensive expertise in business consultancy with a passion for fashion and personal branding, she is also the Co-Founder of SHINE APART, a fashion company that champions bold self-expression through vibrant fashion. SHINE APART empowers individuals to build their personal brand and create memorable impressions, encouraging them to dress against the norm and embrace their unique style.