A curated suite of tools, frameworks, and methodologies designed to implement and scale high-impact advertising testing programs. This repository blends proven strategies with modern innovations to help teams develop strong testing and optimisation capabilities.
Tool Categories include:
- Testing & Platform Tools
- Analytics & Measurement
- Statistical Tools
- Frameworks & Methodologies
Discover these tools and frameworks to strengthen your advertising testing strategy, simplify experimentation, and improve outcomes through data-driven insights. Effective testing programs often blend various methods and technologies to build a cohesive, tailored ecosystem that meets your unique goals.